Are you looking to revamp or create a new website? Look no further because Starfish SEO & Marketing has a team dedicated to updating and designing new websites. Here are some things to consider when deciding to redesign versus update your website.
When is it time to redo my website?
Do you know that the average lifespan of a website is 1.5 to 2.5 years? Design trends are constantly changing, and so is technology. Additionally, new industry information and statistical data change every year.
Another critical factor to a web redesign relates to the increasing number of people who access websites through their mobile phones.
Over 57 percent of people access websites from their mobile phones, and Google’s mobile-first indexing means that your website ranking can be lowered in search engine results pages in favor of websites with a mobile-friendly design.
Reasons to develop a new website
- You want to increase the number of visits to your site
- You want to reduce the bounced rate
- You want visitors to spend more time on your website
- You want to improve how likely your website is to rank in search engine results pages (domain authority)
- You want to increase sales transactions
- You want to update your search engine optimization (SEO) rankings for important keywords
- You want to rebrand or refresh your brand
Can I update my existing website?
Most search engines rank sites that are frequently updated higher in search rankings.
Business Development Consultant Anton Baryshevskiy explains that most people spend more time online, so well-executed updates can help your business grow and lift it to the top: a lack of updates will bring your website down in rankings.
Even small changes to your existing website can get your visitors’ attention. Maybe your logo has changed slightly, or you have added a company tagline.
It is also important to be aware of new design trends and make design updates to keep your website relevant. Right now, cleaner websites that are more uncomplicated are trending.
Improve page loading speed
Website updates use new technologies that load pages faster, improving your website’s bounce rates and Google ranking.
Improve Google search algorithms
Google’s algorithms now look for the quality of the content, so the content should be beneficial and written with the users’ interests in mind. The content must be trustworthy and present relevant expertise. If the content written can significantly impact big decisions (news, medical and financial advice, legal advice, etc.), it must be written by professionals in the field.
Reach out today!
Whether you would like to design a new website or update your existing website, we can help. Starfish SEO & Marketing is a specialized digital marketing agency that assists small to medium-sized businesses with website development, local SEO, custom video production, and paid social media marketing. We love to help companies create the best online presence possible. If you want to find out more about our website development and redesign services, you can reach us at firstname.lastname@example.org.