The Starfish Story
A paper cover is torn open to reveal the title, “Our Story.”

Happy new year! This blog is the first blog in our series. Our goal is to deliver engaging, thought-provoking, empowering, and informative articles that our customers will look forward to reading each time

We are dedicating our first blog to the story of Starfish SEO & Marketing’s inception and why our Founder and CEO, Paul Farmer, started this company. Paul’s early start working for NBC in the advertising department led to a lifelong love of marketing. Before forming Starfish, Paul spent many years working at SERVPRO’s corporate offices. While there, he recognized an unmet need for products and services that would optimize the website traffic and digital media presence for SERVPRO franchise owners. Offering these products and services would allow his customers to grow their business while he helped them grow their digital footprint.

On August 1, 2018, Starfish SEO & Marketing was born. Initially, Paul worked solo with the help of his wife, Scarlett, and a skeleton crew. As the company grew, he added more and more employees. Everyone on the Starfish team brings their best to every assignment, and we all share Paul’s passion for anticipating our client’s needs and for providing the best customer experience possible.

Our Competitive Advantage

Unlike other agencies, many of our team members have been employees of SERVPRO corporate and have experience and knowledge that our competition does not. We also employ a former SERVPRO franchise owner as a senior team member. We understand how to successfully navigate the complexities of SERVPRO Franchise ownership and all of the responsibilities and regulations that accompany it.

We grow our client’s presence organically, without the high cost of paid advertising.

By being a virtual agency, we have minimal overhead costs, which translates to a significant reduction in pricing compared to other marketing companies offering similar products and services.

Our employees work as a team and are empowered to make the best decisions for the needs of our clients without the time-consuming traditional business model of needing prior approval and sign-offs.

Our Products and Services

Starfish SEO & Marketing provides products and services to optimize and expand our customer’s digital presence. Our product offerings continue to grow and evolve with the ever-changing Internet and digital marketing world.

  • Directory Listings
  • Online Reviews
    • Quick Response Cards
  • Content – All Platforms
    • Video Production
    • Digital Media
      • Website content
      • Blogs, Biographies, Articles
      • Social Media
  • Training / Advice / Coaching
    • Search Engine Optimization (SEO)
    • GMB
    • Online Reviews
    • Online Reputation Management
    • Industry Knowledge
    • SEM (non-SERVPRO Clients)
    • Marketing Coordinator Training
  • Website Development
  • YouTube

What’s Next?

Paul’s vision, expertise, enthusiasm, and passion for helping customers succeed is the key to Starfish’s continued growth and success. We are constantly working to anticipate the future needs of our clients. This year we will continue to evaluate our products and services and develop new ways to expand our customer’s digital presence while providing the best customer experience to everyone we serve. We would love to hear from you as part of our commitment to excellence. If there is a topic you would like us to cover in our blog series, please email us at

We look forward to working with you throughout this year. The best is yet to come!