Web Videos are Here to Stay
By Pam Clark
Do you know that over 80% of Internet traffic is video-related? Starfish SEO & Marketing’s production team travels throughout the country to film custom videos that make our clients stand out on the Internet.
Video advertising is here to stay and should be a big part of your company’s marketing plan. In this blog, we’ll review the many advantages of using custom videos to grow your business and expand your presence in the world of Internet marketing.
Attention Spans are Shrinking
Do you know that you only have about 8 seconds to grab someone’s attention online? Web videos are successful because they are attention-grabbing. With the rare exception, this is probably one of the only ways to reach younger clients.
Tell Your Story
Videos are a powerful way to tell your brand story, explain who you are and what you do, and build relationships with your clients and prospects.
Web videos are a one-time investment that will keep generating profits. Web videos free up time, allowing you to spend more time with clients while allowing prospects to learn about your services before engaging with you.
Over time you will build a video library. Your content can be reused over and over again. Your production costs go down, and old content is made new and fresh again through minor edits and reworks.
Custom videos allow you to maintain an automated and personalized channel of communication with your clients 24-hours a day, allowing them to engage with your company even when your business is closed.
Track Who is Watching Your Videos
Analytic tools (YouTube) help you keep track of the numbers so you know who’s watching your videos. These tools also allow you to analyze audience engagement so you can make more of the videos people want to watch.
Cultivate New Clients
Videos can link to social media campaigns and live on your website, allowing you to engage a wider audience and increase website traffic organically. Younger demographics respond better to video content, so custom videos will help you bring in a new wave of clients!
Are you answering the same questions over and over again? Web video FAQ sheets will answer all the repetitive questions. You can also email answers directly to clients and prospects in video form.
Better Website Experience
Gone are the days of the brochure and static website. Successful businesses use compelling video content to engage their audiences and sell their products and services. Videos can illustrate case studies, share insights, and make products and services come alive!
Personalize Your Brand Voice
Anytime you can add content that personalizes your brand, you engage your audience on a deeper level. Videos can tell stories about the human side of your company: employees, community involvement, and even feature testimonials from clients about how they benefitted from your services or products.
Reduce Training Costs
Clients and new hires benefit from video tutorials. Online training reduces overhead and training expenses significantly.
Search Engines Love Video
The solution to increasing your inbound marketing goals! Search engines are continually looking for content that engages viewers, and nothing entices longer page views like video content.
Improve Conversion Rates on Website Landing Pages
Do you know that including a video on your landing page can increase conversions by 80 percent? According to HubSpot, a compelling video can influence buying behavior and turn a visitor into a client.
Free Custom Video – Limited Time Offer for Prospective Clients
Web videos will help you grow brand awareness, eliminate repetitive conversations, increase your marketing ROI, allow your clients and prospects to make informed decisions, and ultimately increase sales.
Let us help you tell your story and engage your audience through web videos. We will produce a free web video in exchange for participating in a one-hour competitive market analysis of your business. For more information contact Angie at firstname.lastname@example.org
Still on the Fence About Video Advertising?
Your competition is not. They are busy capturing the attention of your potential clients!