Happy New Year!
Our Starfish SEO & Marketing team wishes all our valued clients a Happy New Year! We want you all to have the best year ever! The first encounter many prospective customers have with your company is through your website, so it is crucial to ensure your website performs optimally. In this blog, we’ll cover some simple things you can do to keep your website running smoothly.
Update your website content
Keeping information current and up to date helps build trust and confidence with your website visitors. Take the time to look closely at your web pages and look for the most common items that need updating.
- Make sure any time-stamped content reflects dates for the current year
- Check for broken links by testing your links to make sure they are working properly
- Remove any past employee information and bios and add new staff member information as needed
- Make sure your contact email and phone numbers are up to date and working
- Contact Us forms – test all website forms to make sure they are working as designed
Test your website browsers
The easiest way to test website browsers is to download the most popular browsers and do some quick testing. Website browsers are constantly adding new features and changing how pages are rendered, so if a prospective customer pulls up your landing page and it looks wonky, it may discourage them from doing business with your company. Look at your website on your computer and smartphone through each browser (Google Chrome, Mozilla Firefox, Microsoft Internet Explorer, and Apple Safari). If anything looks funny or wonky, you’ll want to make corrections.
Page load speeds
A survey done by Digital.com reported that one in two visitors abandon a website that takes more than six seconds to load, and businesses with slow-loading pages leave a negative impression on 45 percent of customers. There are lots of tools available for site managers to check page load speeds. One free tool is Google PageSpeed Insights. Google created this free tool to benchmark websites and grades them on a scale from 1 to 100. The higher the number, the faster the website.
Use short-form videos to increase social media engagement
If one of your 2023 goals is to increase your social media engagement, you’ll want to set some measurable goals. Short-form video content will continue to be king in 2023, so consider using this medium to increase your brand’s online presence. Short-form videos are anywhere from 31 to 60 seconds in length.
Most of our clients have industry knowledge that could be shared with your target audiences as tips from the trades. You can create engaging social media campaigns using short-form educational videos and tutorials. For instance, you might want to announce to your social media audience that you are providing short-form videos about water damage this year. An example of a short-form video could be as simple as talking about water shut-off valves and how to locate and turn them off when a pipe bursts.
Reach out today!
Starfish SEO & Marketing is a specialized digital marketing agency that assists small to medium-sized businesses with local SEO, custom video production, and paid social media marketing. If you are interested in finding out more about our products and services, you can reach us at firstname.lastname@example.org.