Customer communications – blogging
An infographic shows icons used in digital content.

By Pam Clark

Writing blogs for customers is a great way to stay in contact with them. When you routinely deliver interesting and relevant content about your products and services, you engage readers and keep your brand at the forefront of their minds. Here are some of the many reasons that blogging keeps you connected to your customer base while enhancing your online presence.

Share Valuable Content

When you write blogs for your customers, you can share valuable information, insights, tips, and other relevant information. By delivering high-quality content, you demonstrate your expertise and establish yourself as a trusted resource. This keeps your customers engaged and interested in what you have to offer.

Build Community Awareness

Blogs can cultivate a sense of community among your customers. Through comments, social media shares, and discussions, customers can interact with you and other readers. This interaction creates a sense of belonging and encourages ongoing engagement. By responding to comments and engaging in discussions, you can strengthen your relationships with customers and build a loyal community around your brand.

Maintain Regular Communication

Blogging allows you to create a channel for regular communication with your customers. By publishing new blog posts on a regular basis, you can keep your customers informed about your products, services, and any updates relevant to their needs. This regular contact helps to keep your brand at the forefront and ensures that your customers remain engaged with your business.
Overall, writing blogs for customers enables you to provide value, foster a sense of community, and maintain regular communication, making it an effective way to stay in contact with them and strengthen your relationships.

Search Engine Optimization

Blogs can also play a crucial role in search engine optimization (SEO) and can significantly impact the visibility of your website in search engine results. Here’s how blogs can assist with SEO:

Keywords and Relevance

Blogs allow you to incorporate relevant keywords related to your business, industry, and target audience. At Starfish SEO & Marketing, our team conducts keyword research and strategically uses these keywords in your blog content, headings, titles, and meta descriptions. This allows us to improve your website’s relevancy for search engines and increases the likelihood of your blog posts appearing in search results when users search for those specific keywords or related topics.

Fresh and Updated Content

Search engines favor websites that regularly produce fresh and updated content. Blogs provide a platform for you to consistently publish new content in the form of articles, insights, and industry updates. By regularly adding fresh content, you alert search engines that your website is active and relevant. This can lead to higher search engine rankings, increased organic traffic, and better visibility for your website.

Internal and External Linking

Blogs allow you to create internal and external links, which are important for SEO. Internal linking involves linking relevant blog posts to other pages within your website. This informs search engines about the structure and hierarchy of your website and improves overall user experience.

External linking involves linking to reputable and authoritative websites, which can further enhance your credibility and improve search engine rankings. Additionally, other websites may link to your blog posts if they find them valuable, which can increase your website’s authority and visibility.

Social Media Sharing and Backlinks

Blogs can serve as shareable content on social media platforms. When your blog posts are shared on social media, it increases the exposure of your content and can lead to more traffic and engagement. Also, when your blog posts provide valuable and unique information, other websites and blogs may link back to your content as a reference, which creates valuable backlinks. Backlinks are important for SEO as they signal to search engines that your website is trustworthy and authoritative.

By routinely engaging your customer base with relevant and helpful information, utilizing strategic keywords, regularly updating your content, incorporating internal and external links, and leveraging social media and backlinks, blogs can significantly enhance your website’s SEO efforts. They can help improve your search engine rankings, increase organic traffic, and ultimately attract more visitors to your website.

Reach out today!

Starfish SEO & Marketing is a specialized digital marketing agency that assists small to medium-sized businesses with local SEO, custom video production, and paid social media marketing. If you want to increase your online visibility and make it easy for people to find you in internet searches, you can reach us at